IBM Corporation Essay Example | Topics and Well Written Essays - 1000 words

IBM Corporation - Essay ExampleStrengths of IBM Corporation include knowledge, relationships, selling and history. The challenges of the bon ton ar based on postgraduate quality of outputs and services. Direct sales force maintains a relationship. Among the weaknesses are high competition and rapidly changing technology market (IBM boosts sales productivity, n.d.). The innovative PC technology is not cheap and that is why not all the potential customers can afford it today. IMB, in contrast to dingle Corporation, tries to maintain high standards of service proposing and selling (the most important) to its customers high quality products. In this case IMB takes into broadside both internal and external stakeholders (Crawford, Benedetto, 2003).Opportunities of IBM Corporation are local area networks, the Internet and training of the staff. The change magnitude opportunities of the Internet offer another area of strength in comparison to the box-on-the-shelf major chain stores (M cDonald, Christopher, 2003). Customers desire much help with the Internet, and IBM Corporation is in a better position to give it to. IBM testament fortify its long-standing commitment to 64-bit computing. For more than three decades, the power of microprocessors has doubled every 18 to 24 months, and most observers foretell that to continue for another 10 years. The same progress is being made in other functions in silicon, such as graphics processing. Some portables will have the full power of desktop machines (Clarke, 2001). The challenges of the company are to follow the technological trends of computer industry and develop new products for professional users. For instance, notebook processors will double in power every two years, to 12 GHz in five years, foretell industry observers. Disks will shrink and may be replaced by solid-state memory. Displays will grow clearer, brighter and more energy-efficient and may even unfold to desktop size. The efficiency of batteries wi ll improve, but perhaps not fair to middling to keep up with power-hungry applications such as multimedia and wireless communications (Anthes, Brewin, 2002). For this reasons, IBM strategies should integrate technology survey provisions early in the design process of major systems and comp wizardnts to allow upgrades during development, exertion and system operation. speak to leadership (Porter, 1985), however, is a sustainable source of competitive advantage only if barriers exist that prevent competitors from achieving the same low costs. In an era of increasing technological improvements in manufacturing, manufacturers constantly leapfrog over one another in pursuit of lower costs. At one time, for example, IBM enjoyed the low-cost advantage in the production (Winograd, 1997). Then the Japanese took the same technology and, after reducing production costs and improving product reliability, gained the low-cost advantage. IBM fought back with a highly automated printer plant in North Carolina, where the design of component parts was slashed by more than 50 percent and robots were used to snap some components into place. Despite these changes, IBM ultimately chose to exit the business the plant was sold (Prahalad, Hamel, 1994).Competitive advantage (Porter, 1985) of IBM Corporation is control more by sales and performance management than by manufacturing and product innovations. The direct sales bewilder (or other near-direct models) has been successful in the U.S., and the industry is moving more in that