Monsters Are Real Donnie Darko Essay Example for Free

Monsters Are Real Donnie Darko Essay DarkoIn storytelling, monsters are used to express the fears and worries of humans. They allow us to discover our values by questioning our morals through imagination and illusion. In both Donnie Darko and Pan’s Labyrinth illustrating real-life monsters Captain Videl and Jim Cunningham enhances our fear of monsters. These villains symbolize the vulnerability we feel as we identify ourselves with the victims of the attack. We can relate each example of monsters to an evolution of our fears throughout our lives. The fear we have of monsters stems from the idea that our moral imaginations shape the danger inside these beastly beings. As children, our vulnerability came from our fears of losing security. The monsters hiding under our beds taunted us with the threat that we’d be eaten and would never see our parents or that our most valued possession would be taken from us. This juvenile fear is illustrated in Pan’s Labyrinth through Captain Videl. He encompasses the threats we felt as children by being controlling and dominating, as he manipulates Pan and she loses her innocence. As we mature and the limits of our moral boundaries widen, the term â€Å"monster† evolves into something more complex. As we enter into adolescence, and later into adulthood, our fears become something less to do with security and more to do with a threat to our happiness. Our moral imagination evokes fears of defeat and failure, a fear that we formulate in ourselves. As we grow older, we also fear the world and others that we cannot control. In Donnie Darko, Jim Cunningham, embodies our fears of a predator. He is the real-life monster we fear everyday with his complex, dark and twisted secrets. Ultimately, both Donnie Darko and Pan’s Labyrinth effectively embody our illusions of fear from childhood to adulthood.

The Age Miracle Creams Marketing Essay

The Age Miracle Creams Marketing Essay Market segmentation is the division of a market into different groups of customers with distinctly similar needs and product/service requirements. Or to put it another way, market segmentation is the division of a mass market into identifiable and distinct groups or segments, each of which have common characteristics and needs and display similar responses to marketing actions. Market segmentation was first defined as a condition of growth when core markets have already been developed on a generalised basis to the point where additional promotional expenditures are yielding diminishing returns (Smith, 1956). There is now widespread agreement that they form an important foundation for successful marketing strategies and activities (Wind, 1978; Hooley and Saunders, 1993). The purpose of market segmentation is to leverage scarce resources; in other words, to ensure that the elements of the marketing mix, price, distribution, products and promotion, are designed to meet particular needs of different customer groups. Since companies have finite resources it is not possible to produce all possible products for all the people, all of the time. The best that can be aimed for is to provide selected offerings for selected groups of people, most of the time. This process allows organizations to focus on specific customers needs, in the most efficient and effective way. As Beane and Ennis (1987) eloquently commented, a company with limited resources needs to pick only the best opportunities to pursue. The concept of market segmentation was first proposed as an alternative market development technique in imperfectly competitive markets, that is, in markets where there are relatively few competitors selling an identical product. Where there are lots of competitors selling identical products, market segmentation and product differentiation produce similar results as competitors imitate your strategic approach more quickly and product differentiation approaches meet market segment needs more closely. With an increasing proliferation of tastes in modern society, consumers have increased disposable incomes. As a result, marketers have sought to design product and service offerings around consumer demand (market segmentation) more than around their own production needs (product differentiation) and they use market research to inform this process Objective Of Study 1. To understand market segmentation and consider why it is used. 2. To examine how companies segment markets. 3. To explore different targeting strategies. 4. To learn about the role and process of positioning in segmentation strategies. 5. To consider how marketers can achieve the most from market segmentation. The Process of Market Segmentation The intricacies involved in market segmentation are said to make it an exacting activity. Griffith and Pol (1994) argue this point on the basis of multiple product applications, greater customer variability, and problems associated with the identification of the key differences between groups of customers. However, there have been numerous attempts to define and describe business segmentation, using a variety of variables and ranging from the severely product-based to customer needs-based orientation. There are two main approaches to segmenting markets. The first adopts the view that the market is considered to consist of customers which are essentially the same, so the task is to identify groups which share particular differences. This is referred to as the breakdown method. The second approach considers a market to consist of customers that are all different, so here the task is to find similarities. This is known as the build-up method. The breakdown approach is perhaps the most established and well recognized and is the main method used for segmenting consumer markets. The build-up approach seeks to move from the individual level where all customers are different, to a more general level of analysis based on the identification of similarities (Freytag and Clarke, 2001). The build-up method is customer oriented as it seeks to determine common customer needs. The aim of both methods is to identify segments in the market where identifiable differences exist between segments (segment heterogeneity) and similarities exist between members within each segment (member homogeneity). Market segmentation and positioning are key determinants of successful marketing. They are fundamental to the matching process which is the raison dà ªtre of marketers. It is marketers who are responsible for ensuring that the offer made by the company in the marketplace satisfies the wants and needs of the target market of customers and consumers. Segmentation and positioning analyses enable the marketer to make informed choices about what to offer, to whom, and in what way. Customer and consumer are often used interchangeably. The term consumer generally means the final consumer, who is not necessarily the customer. For example, a parent buying lunch box snacks is probably acting as an agent on behalf of school-age children. The parent can therefore be described as the intermediate customer and the child as the end nsumer. To market such snacks effectively, the marketer must differentiate the wants and needs of each party influencing the purchase process. He or she must also be clear about which actors in the process are to be the subject of any segmentation exercise. The term market must be defined unequivocally. For example, Mark Warner and Saga are both holiday companies but they are not in the same market. The former offers holidays for families, young couples and groups in Alpine and sunshine resorts, while Saga caters for the more mature traveller who may be looking for holidays involving leisure pursuits such as sightseeing, bridge or walking. We need a definition so that we can Measure market share and market growth; Specify target customers; Recognize relevant competitors; Formulate marketing objectives and strategies. As a rule of thumb, a market should be defined in terms of a consumer need, and in a way that covers the aggregation of all the alternative products and services which consumers regard as being capable of satisfying that need. For example, a brand of instant coffee not only competes with other brands in the same product category, but also with alternative hot drinks such as tea and chocolate. Consumers may even see cold drinks such as colas and water as substitutes for it. Needs-based definitions evolve over time as trends emerge in the marketplace, and companies must be prepared to revise their definitions accordingly. Nevertheless, they need to devise a definition that is manageable. At the extreme end of the range, micromarketing is about marketing to the individual as a segment of one. However, companies must be able to meet the needs of individual segments in a way that is commercially viable. They therefore concentrate their efforts on groups of many customers who share approximately the same needs. Market segmentation allows companies to gain advantage over their competitors in the marketplace by enabling them to concentrate resources on clearly identified opportunities. It is based on the assumption that birds of a feather flock together. In many cases, the segments form separate markets in their own right, and they can often be of considerable size. There are number of criteria that make a market segment of commercial interest, including the following : The segments should be large enough to provide an adequate return on investment. The requirements of segment members should be very similar, but the members should be distinct from the rest of the market. Segments must be reachable, that is, the channels, or routes to market (where people buy), must be accessible. Methods of Market Segmentation 1) Geographical segmentation-Chronologically, this kind of segmentation appeared first . For planning and administrative purposes ,the marketer will often find it convenient to subdivide the market into areas such as nations, states, regions, cities ,etc. In systematic way .The great advantage of adopting this scheme is that standards regions are widely used government and its facilitates collection of statistics .Most of the national manufactures split up their sales areas into sales territories either state wise or district wise . 2) Demographic segmentation-Under this method ,the consumers are grouped into homogenous groups in terms of demographic similarities such as age, sex, education standard ,income level, etc .This is considered to be more purposeful since the emphasis ultimately rest on the customers . Age group are considered by manufactures of certain special products , for example ,toys. Even in the purchase made by parents ,children exert a profound influence .The market segmented on the basis of the age groups is as follows :children ,teen agers ,adults and grown up . Anti Aging products Anti-aging products were originally designed for the baby-boomer generation, however in the recent report, the analysts (global cosmetic industry, 2008) revealed that the Future growth will be fuelled by the expansion of the consumer base into younger age Groups aged 25 to 30 which seem to be increasingly interested in applying anti-aging Products, particularly topical skin treatments. This shift is leading to an increase of Spending on anti-aging products which and is likely to result in improved market Opportunities for producers seeking continuous expansion of their operations. The growing potential of the anti-aging skincare segment along with its menacing Competition spurs cosmetic market players to design and launch new products in order to stay in the game. Unilever, the worlds eighth biggest cosmetics manufacturer (cosmetic design, 2008) regularly updates their skincare product line. The company Launched ponds age miracle anti-aging skincare cream specifically for the Asian market In the late 2006 early 2007 in an attempt to capitalize on the markets huge potential. And to tactically respond to the life-long rival pgs earlier launch of Olay total effect, Globally in 1998 (Olay, 2008) and Vietnam 2005, a multifunctional anti-aging products. In Vietnam, ponds age miracle was launched in January 2007. Designed and manufactured using a breakthrough cla (conjugated linoleum acid) technology, ponds Age miracle was claimed to be a new solution for the aging skin capable of visibly reducing wrinkles in seven days. Its launch by unilever Vietnam was marked as strategic and must-win stressing its significance for the manufacturer. Initially, ponds age Miracle received a friendly welcome and shot up to capture a substantial share of Vietnam anti-aging skincare market. IDENTIFIED ATTRIBUTES OF ANTI-AGING SKINCARE Eight interviews returned us a total of thirty product attributes that the respondents consider when selecting an anti-aging skincare. There were found no significant differences between the interviewees responses as almost all of them shared the same view of anti-aging products regardless of being Olay, Ponds Age Miracle, third-party users or potential ones. The two attributes classes beneficial and image rather than characteristic, drew most interest of the interviewees. Another important aspect of the interviewees responses is an expectation of something more than just wrinkle reduction, the main function of anti-aging skincare; some even respondents didnt even mention this attribute at all. Olay Total Effect Olay is a PG skincare brand line which offers a range of products with different functions in two main categories cleanser and cream with the aim of meeting the full range of skincare needs, whatever the users age or skin type. In March 2005, PG entered Indias anti-aging skincare market with their Olay Total Effects brand line extension in the footsteps of its launch in Indian market. The India launch was a first mover strategy to tap into the premium skincare segment before the arrival of the major competitors. Olay Total Effect successful market entry also allowed PG to make inroads into other skincare categories like whitening, moisturizing and cleansing in 2006 and 2007. The product is claimed to offer multi-effects including reducing fine lines and wrinkles, smoothening skin texture visibly and to the touch, evening skin tone for younger looking, more balanced color, improving surface dullness, giving skin a radiant, healthy glow, minimizing pores, visibly reducing the appearance of blotches and age spots and smoothening dry skin. Olay Total Effects is sold at the price of 190,000 VND (equivalent of 7.6 EUR) and in one suits all size of 50g both through modern channels like supermarkets, shopping centers and traditional channels like street shops and wet-markets. Olay is tapping the premium slice of the Rs 2100 crore Indian skin care market. Olay has launched its first product in the anti-ageing segment with its Total Effects sub brand. Anti-ageing segment is still a niche with a market size of Rs 60 crore. The segment is but growing very fast. Olay has launched its Total Effects anti ageing solution after much consumer research. It had conducted research on over 6000 ladies of age between 30-69 years from three continents and identified 7 signs of ageing. 1. Fine ines and Wrinkles 2.Sagging skin 3.Uneven skin tones. 4. Age spots 5. Appearance of pores 6. Dull skin 7.Dryness Total Effects is differentiating itself through the presence of the ingredient Vita Niacin. Vita Niacin is a patented formulation that contains Niacin amide Vitamin B3 ,Vitamin E and Provitamin B5 Pathenol + sunscreen protection. Olay true to the concept of Global Brand and Local strategy has launched itself with a series of promotional campaigns. The brand has the bollywood diva Sushmita Sen as the brand ambassador. Currently Olay is running two campaigns in the visual media. One campaign is th Olay brand building campaign featuring Sushmita Sen and another is for the Total Effects moisturizing lotion. Watch the Tvc : Total Effects For the Total Effects range, the company uses a testimonial type of campaign featuring a Model/TV Anchor. The focus is more on the functional benefits of the product rather than harping on any emotional benefits. The brand is positioned as a brand that celebrates beauty within and outside. The brand worldwide uses the tagline Love the skin you are in . The brand believes that Looking Good and Feeling Good are inseparable. Loving the skin we are in is the most beautiful feeling of all. Olay Total Effects is priced at Rs 599 for a 50 gm bottle. By Indian standards, this accounts for a premium category. Olay Total Effects is targeting ladies between the age 30 60. Besides this anti-ageing product, Olay has introduced cleansers, face pack and moisturizing lotions. The brand is expected to introduce its blockbuster range of products in India in a phased manner. The premium skincare segment was in a vacuum ever since HUL decided to cater to the masstige segment by repositioning Lakme and Ponds. Now with PG and ITC seriously looking at premium segment, the market is going to witness a marketing war in days to come Ponds Age Miracle Ponds is Unilevers skincare brand line. Introduced to Indian market in 1996, Ponds quickly became a leader in mass skincare, the main market segment in India at the time. Ponds product range focuses on whitening segment including moisturizers and facial foams. As a part of their counter-offensive to an ongoing expansion of Olay Total Effect, in January 2007 Unilever launched Ponds Age Miracle, an upper tier anti-aging skincare extension of the existing Ponds range also supposed to reinforce Ponds overall image in the mass market. Its launch campaign was based on a vox pop format: It had people from various walks of life giving their feedback on the products. This was followed by Romance Revival, a heartwarming television commercial of a husband-turned-chef trying to bring romance back into his married life. These campaigns continued to be aired for the first six months of the brands launch. An endorsement campaign on television wherein celebrities such as Mehr Jesia Rampal, former Miss India and model, and Rina Dhaka, fashion designer, talk about how Ponds Age Miracle has changed their lives, is also seen off and on. Currently, a television campaign, Satisfaction amongst Millions, is being screened. ` With players like LOreal and Olay, in addition to Ponds, the anti-aging market in India stands at Rs 60 crore today, according to Nielsen figures for 2007, and it is growing at a rate of 30-40 per cent per annum, Ponds Age Miracle line includes cream, serum, facial foam, lotion and eye cream toner in which the cream is a flagship product that secures 80% of sales of the whole range. It is claimed to offer solution to wrinkles and dark spots effective in 7 days. Ponds Age Miracle cream is offered into two pack sizes: 50g priced at 190,000 VND (7.6EUR), and 30g priced at 129,000 VND (5 EUR). As a part of the strategy to fight against Olay Total Effect, Unilever ensured equally extensive distribution network for Ponds Age Miracle and its availability to end-consumers through every possible channel (Unilever,2008). The successful launch in early 2007 allowed Ponds Age Miracle to gain a substantial share of nearly 50 % in the anti-aging skincare category a few months later. However, soon after the product experienced a sharp decline of its sales and market share. The bottom line the product profitability was also breached, resulting in Unilever Vietnam considering the decision of withdrawing Ponds Age Miracle from the markets. Conclusion The underlying principle of market segmentation is that the product and services needs of individual customers differ. Market segmentation involves the grouping of customers together with the aim of better satisfying their needs whilst maintaining economies of scale. It consists of three stages and if properly executed should deliver more satisfy customers, few direct confrontations with competitors, and better designed marketing programmers.

War of the Worlds by H.G. Wells Essays -- War Worlds H.G. Wells Essays

War of the Worlds by H.G. Wells Homo-Superior? War of the Worlds by H.G. Wells is a fiction story written about war and mankind’s coming of age. It is also a philosophical novel with many deep meanings underlying the shallow looking one-hundred-eighty-eight page book. The subject of this novel is Science Fiction and there are not many that can even compete with Wells in terms of how superior his word descriptions are. He simply does wonders with the imagination of the reader. Obviously the whole book is about the struggle mankind faces, but it is not always with aliens, they are actually more of a good way to represent what Wells really believed. He believed man is dominant, yet should remember how big the universe is and that the possibility of life far more intelligent than ours is very great. The narrator, who is also the main character tells War of the Worlds in first person. He describes everything from the man’s denial, to the invasion, the battles, and the aftermath. In the beginning he discusses the possibility of other life forms existing. When the aliens invade they do not communicate, just organize and destroy all resistance and population centers. The author journeys along all of England fleeing the invaders and always being updated from various people about the news. The climax comes when he walks into a town to find all the aliens dead from bacteria, and the denouement is when he finds his wife. The movie â€Å"Independence Day† is the best way to describe this story to someone who has never read the book before. The two are strikingly similar. In both the aliens invade without warning and destroy everything with their superior technology. People know about the aliens before they arrive ahead of time in each story, but do nothing because of denial and public hysteria. The study and autopsy of aliens are described in the two. There are differences though. There are no heroes in the book, but in the movie there are. Our technology is useless in the book and in the movie it wins it for us. In a sense the endings are the same because a computer virus is what causes the aliens’ shields to go down in the movie and biological viruses kill the aliens in the book. Still when I think about it, â€Å"Independence Day† is the best way to modernize the story. Pre World War One England is the setting for the story. It fits ... ... the stupidity and courage of men. He did a great job of doing both. This book is really a classic because so many people know about it and still read it today, and it is over a hundred years old! It reminds me of how the U.S is today. Sure we are the greatest nation on the planet, however we still need to be reminded that we do not control everyone. We should be more humble and that is how the author felt as well. All the time I see on the news how people rebel and complain about stuff. When it comes down to it they don’t do jack! They just want to bitch about how the system cheats them. There were characters in the book like this in the novel too. The most significant thing to me in the whole book, and I’m sure it is to most readers too, is the fact that germs killed the aliens. Not some secret weapon, or a hero, but the every day cold. This really humbles man. In the end there is hope. The hope that man finally understands that he is not so great and how lucky he can be. Hope that we will learn from our mistakes and take them to heart so that if this happens again, we will be ready. So the one question remains, and I leave it up to you†¦are we Homo-Superior?

Comparison of Kate Chopins Story of an Hour and William Faulkners A R

Historically, women have been treated as second class citizens. The Napoleonic Code stated that women were controlled by their husbands and cannot freely do their own will without the authority of their husband. This paper shows how this is evident in the "Story of an Hour" by Kate Chopin and " A Rose for Emily" by William Faulkner. In both stories, the use of literary elements such as foreshadowing, symbolism, and significant meaning of the titles are essential in bringing the reader to an unexpected and ironic conclusion. The background of both authors, which was from the South, we can conclude how they could described the situations that they faced such as political and social presumptions problems especially for women at that time. The story explains how Chopin wrote how women were to be "seen but not heard". "The wife cannot plead in her own name, without the authority of her husband, even though she should be a public trader, or noncommunicant, or separate in property." (Kreis 1) This is one of the Code Napoleon that shows women have no right and position at that time. However after World War II, most of the men were going to war and left the women, who make them finally, could get their freedom to do anything or their own because they have to do it to survive. Chopin's stories seem very modern in different ways even though it was written about two hundred years ago. Chopin says that it "..does not always find that marriage necessarily requires that a wife be dominated by their husband,.."(Oklopcic 19) and she was trying to show that women can get along just fine without having man interfere. The story represents a disdain for the way women are treated in some relationships and in society as well. "Her concern w... ...usual life such as Emily who turned into a murderer, killing her own boyfriend and Louise Mallard dead after living her "real life" for one hour, feels her feeling free from repression during her husband death and finally died of heart disease when she knew that her husband is alive. Works Cited Chopin, Kate. "The Story of an Hour." Heritage of American Literature. Ed. James E. Miller. Vol. 2. Austin: Harcourt Brace Jovanich, 1991. 487. Print. Faulkner, William. â€Å"A Rose For Emily.† An Introduction to Fiction. 10th ed. Eds: X.J. Kennedy and Dana Gioia. New Yorkk: Pearson Longman, 2007. 29-34. Kreis, S. (2001). The History Guide. Lectures on Modern European Intellectual History: The Code Napoleon. 15 July, 2010, http://www.historyguide.org/intellect/code_nap.html Oklopcic, Biljana. Faulkner and the Native Keystone: Reading (Beyond) the American South

Ode of the West Wind by Percy Shelley Essay -- too a skylark, spirit,

Percy Shelley was a rebellious writer. Many of the things that he had written didn’t really follow the social standards of his time. Many times, he would call something out or introduce many ludicrous ideas. He also was a huge fan of William Wordsworth, a poet who thought the Industrial Revolution was ruining our connection towards nature. So, Shelley tended to follow this theme, except in a more rebellious way and Adam Kirsch agrees when he states, â€Å"Unlike the average radical, then, Shelley didn't just challenge social taboos; he openly violated them, living his personal life in accordance with unpopular principles like equality, women's rights, and free love.† (Kirsch, Adam). One of the many tools Shelley used in his writing was the use of personification, or treating non-human things as if they were human. For example, Ode of the West used personifies the wind which is shown throughout the poem as he speaks to the wind like he would a person. In To a Skylark, he admires the bird and uses many creative images to express the wonder and magnificent qualities of the skylark. Percy Shelley’s poems Ode of the West Wind and Too a Skylark both use imagery to show links between spirit and nature, and they each use personification of different things to show these connections. First of all, both of Shelley’s poems Ode of the West Wind and Too a Skylark use imagery to illustrate connections between nature and spirit. Ode of the West has many magnificent images that are described throughout the poem. Shelley used many illustrating words that really formed a picture of what he was talking about. The connection of nature and spirit are shown in lines such as, â€Å"Yellow, and black, and pale, and hectic red, / Pestilence-stricken multitudes: O... ...that show connections between spirit and nature. Works Cited Donovan, Josephine. "Aestheticizing Animal Cruelty." College Literature 4(2011):202. eLibrary. Web. 23 Mar. 2014. Kirsch, Adam.. "AVENGING ANGEL ; Books." New Yorker, The. 27 Aug. 2007: 85. eLibrary. Web. 23 Mar. 2014. Knapp, John. "The spirit of classical hymn in Shelley's "Hymn to Intellectual Beauty"." Style 33. 1(1999):43. eLibrary. Web. 24 Mar. 2014. Neth, J., Michael.. "The Shelley-Byron Conversation.(book reviews)." ANQ 9. (1996):61(4). eLibrary. Web. 24 Mar. 2014. William, James , 1792-1822 (1792-1822) The Complete Poetical Works of Shelley including materials never before printed in any edition of the poems: Edited with textual notes by Thomas Hutchinson Oxford The Clarendon Press 1904 xxvii, 1023 p. Preliminaries, introductory, and editorial matter omitted; non-English verse omitted.

Mining Excellence at Redmond Minerals Essay

The HR department now must attain and evaluate each employee contributions to the company on a scale relevant to their position. This is where a high performance work system comes in to play which creates the best possible fit between their employee social system and their equipment technical system. This function of having a high performance work system is based on the reliance of knowledge workers, the empowerment of employees to make decisions, and the use of team work. The HRM practice has to incorporate various measures to create outlets for performance management, training, work design, and compensation to demonstrate the importance for successful output. This in turn allows HRM to focus on the strategy of the company putting emphasis growth and efficiency; allowing the department to implement total quality management practices. Those practices consist of methods and processes that are designed to meet the needs of internal and external customers, every employee in the organization receives quality training, quality is designed into a product or service so that errors are prevented from occurring rather than being detected and corrected in an error-prone product or service, the organization promotes cooperation with vendors/suppliers/and customers to improve quality and hold costs down, and managers measure progress with feedback based on data. (Noe, Hollenbeck, Gerhart, & Wright, 2009, p. 7) This practice is also parallel to the reengineering of the company new product focus plan, instead of focusing low costs and low prices the focus became concentrated on unique products which catered to a unique target market of consumers. This will prompt the HR department to help design and implement change so that all employees will be committed to the success of the reengineered organization. This may require additio nal training for the new restructuring of their new product line and will give everyone an opportunity to feel comfortable with the new way of operation. Suggestions for Internet Improvements At the organizational level, a successful Human Resources Development program prepares the individual to undertake a higher level of work, â€Å"organized learning over a given period of time, to provide the possibility of performance change† (Nadler 1984). In these settings, Human Resources Development is the framework that focuses on the organizations competencies at the first stage, training, and then developing the employee, through education, to satisfy the organizations long-term needs and the individuals’ career goals and employee value to their present and future employers. Human Resources Development can be defined simply as developing the most important section of any business its human resource by attaining or upgrading employee skills and attitudes at all levels to maximize enterprise effectiveness. The people within an organization are its human resource. Human Resources Development from a business perspective is not entirely focused on the individual’s growth and development, â€Å"development occurs to enhance the organization’s value, not solely for individual improvement. Individual education and development is a tool and a means to an end, not the end goal itself†. (Elwood F. Holton II, James W. Trott Jr Journal of Vocational and Technical Education, Vol. 12, No. 2, p7). The broader concept of national and more strategic attention to the development of human resources is beginning to emerge as newly independent countries face strong competition for their skilled professionals and the accompanying brain-drain they experience. If I was tapped for the job of HR Specialist, three ideas that I would suggest in utilizing the internet for HRM would be to use a â€Å"human resource information system† which a computer system used to acquire, store, manipulate, analyze, retrieve, and distribute information related to an organizations human resource. I would also suggest an electronic human resource management application which allows employees to enroll and participate in training programs online, as well as elect benefits packages and read company news. Another aspect to include the technological aspect of HR would be for the basis of record keeping and information sharing. I would implement a â€Å"self service† which means employees have online access to info about HR such as training, compensation, and contracts. My ideas support Roberts’s ideas of running the company because he took on the responsibility of making his employees a priority. He understood the makeup of the niche company and the important resourced asset that will differentiate his product line from his competitors. His ability to be receptive to suggestions from his employees along with giving them the ability to be empowered in their position shows trust in his employees attributes that they will positively add to the success of the company. By creating an open growth focused atmosphere it will stimulate productivity and allow creative ideas to be a foundation for present and future employees to stand on. Willingness to Change From the reading the original owners felt that empowering their employees as a risky move so their stockholding shares were sold to Robert. I believe that Robert’s strategy prompted change and realizing that in order to accomplish goals of the company that his people must be in the forefront. People are your most important asset, because technology, products, and structures can be copied by competitors. No one can match highly charged motivated people that care about the operation of your business and talented creative human capital is the prime ingredient for organizational success. Before within the company it appeared as if the employees under previous management were overworked and underappreciated which caused for lack of growth and stagnated direction overall. By understanding the attitudes of your employees and presenting an atmosphere that is conclusive to the strengthening of a positive work related environment your customers will ultimately reap the benefits and will be the basis for customer retention. The more top management wants an internal commitment from its employees, the more it must involve employees in defining work objectives, specifying how to achieve them and how they will be rewarded and recognized once attained. Reference Noe, R. , Hollenbeck, J. , Gerhart, B. , ; Wright, P. (2009). Trends in Human Resource Management. In J. Weimeister (Ed. ), Fundamentals of Human Resource Management (p. 36). New York: McGraw-Hill/Irwin.

Being a teenager Essay

Being a teenager is one of the toughest and most memorial things that one goes through in life. A teenager goes through many happy times and many depressing times. Stress, depression, and peer pressure, are some negative things that a teenager goes through in life. Friends and dating are joyful times that teenagers face in the adolescent years in today’s time. Tension, stress and depression affects everyone at one time or another in their life. A death in the family, arguing with and losing a friend, being bullied or teased, peer pressure to wear certain types of clothing or hairs, try tobacco, alcohol or drugs, are all factors that can create stress, and may cause uncertainty and depression. There are many causes of stress such as lack of affection and tension from parents, loneliness and low self esteem. Low self-esteem can be a major problem for teens because of the importance placed on looks and achievement in our society today. According to Patricia Shapiro in A Parents’ Guide to Childhood and Adolescent Depression (1994) â€Å"three to six million children under the age of 18 may suffer from clinical depression. Thousands of others probably experience less serious bouts of stress and depression although most such cases go untreated and unreported.   â€Å"Large amounts of homework or overdue assignments can be overwhelming. School can be very stressful because you may feel rejected by peers or criticized and embarrassed by teachers.   A healthy part of every child’s development is involvement with their peers. This is especially true during adolescence as teenagers develop a sense of independence from their parents. Members of the peer group often dress alike. They talk about similar things, like the same music, laugh at the same jokes and share secrets. Adolescents spend much of their time away from home, whether at school, social events, or the homes of their friends.